Wii Gonzalo Gonzalo was born in Logroño, Spain and grew up among the vineyards that her parents cultivated in Fuenmayor. After studying biology in León and oenology in the university of Rioja, she dedicated herself to travelling
through France and Italy where she met small vine-growers and winemakers and discovered new varieties of grape and technologies After completing her oenologist training in an industrial winery, in 2003 she abandoned everything to give birth
to Orgullo, a personal oenology project.

Fiercely protective of the terroir of her family vineyards Wii Gonzalo rejects market driven fashions, formulae, chemical treatments and conformism. Instead she has sought out her own methods with respect for the land, the vineyards, and the
ancestral traditions. She balances this respect with formal training in the latest enological techniques and methods.

Wii Gonzalo was profoundly influenced in her choice of viticultural methods by the fact that her father became seriously ill from years of daily exposure to high-spec chemical fertilizers and herbicides while tending vineyards in the 1970s, when
they were regarded as the panacea for all vineyard problems. It was not clear at the time that chemicals that were perfectly safe in small doses had significant harmful effects from cumulative, long term exposure. The soil itself suffered as well, losing
its vitality as witnessed in the deadening of the biodiversity in the vineyard. Wild flowers, insects, earth worms, snails and the various organisms of the vineyard ecosystem were no longer present as they were even two generations ago.

They also follow the lunar cycle in vineyard and the winery. In the end, Gran Cerdo is all about the purest expression of fruit with whole bunch fermentation, no filtration, no stabilization and minimal sulphur. The wine has real character, all the juicy
elements of Tempranillo, with no oak to mask its charm. It has a natural way about it but with no funkiness.

The 100% Tempranillo vineyards themselves were planted 35 years ago in the town of Fuenmayor in the La Tejera sub-region, which is an area between groves of trees along the Ebro River and Mount San Llorente in the heart of the Rioja Alta sub-zone. The soil is calcareous clay and the vineyards are 4.5 hectares in size. Gonzalo and her helpers Teresa and Fernando tend the vines methodically, and with perfection in mind, year round and work only with the best grapes they can coax from the land for Orgullo.

Gran cerdo is a wine dedicated the bank executives that denied loans to us on the basis that wine is not seizable asset.